Loan Singh & Airtel – How do you Buy an iPhone 7 at the Airtel Online Store?



With the launch of Airtel’s Online Store, we are witnessing the magical combination of e-commerce and credit decisioning. In India, this has never been achieved before and all participating brands deserve credit for pulling this through. A salaried individual can now easily choose an iPhone, provide his/her Aadhaar and avail instant credit to purchase the iPhone; with it being delivered to their doorstep in a matter of days. We don’t have to search for credit alternatives such as going to a bank or borrowing from friends & family. The Airtel Online Store takes ‘Online Purchase’ to the next level. Here you don’t have to think about having cash in hand to initiate a COD transaction or a credit card with an EMI option. You can now own an iPhone by paying a down payment of Rs.7777 and providing your Aadhaar Number.


The Launch

On October 16th, Indian telecom giant, Bharti Airtel launched its Airtel Online Store to offer premium range smartphones with affordable down payment options. The smartphones are also bundled with Airtel’s postpaid plan. The Online Store is part of Airtel’s ‘Project Next’ – Airtel’s digital innovation programme that is aimed at transforming customer experience across all its services and touch points. The project will further see an investment of up to Rs.2,000 Crore over the next 3 years purposed with the launch of several exciting digital innovations.

On the announcement of the Online Store, Harmeen Mehta, Global CIO and Director (Engineering), Bharti Airtel had the following to say, “Imagine getting your dream device, instant credit to purchase it and a great plan to go with it, all available in one place with a few clicks. All this is a product of some cutting-edge digital engineering by the in-house teams at Airtel. We would also like to thank our partners for integrating their APIs seamlessly with our platform to enable a great customer experience.”

The launch of the Online Store has required multiple brands working in partnership with Airtel, to provide an easy and hassle free online experience – wherein the customer is not just adding the smartphone in his cart, but buying it with instant credit verification and door-step delivery. This is a pioneering step that amalgamates e-commerce and online financing.


Airtel’s Partners

Airtel has partnered with Apple, HDFC Bank, Clix Capital, Seynse Technologies (developers of Loan Singh), Brightstar Telecommunications and Vulcan Express, to enable its Online Store. The Online Store is currently set to serve customers in 21 cities across India; further expanding to other cities and towns in due time.

Goa based Seynse Technologies Pvt. Ltd. prides in being associated with Airtel for Airtel’s Online Store. Earlier this year, Bharti Airtel had acquired a strategic stake in Seynse, as well.

Role of Seynse

The role of Seynse, in the partnership, has been that of an enabler of technology and credit underwriting

Credit Underwriting

Credit underwriting, in simple terms, is the process of determining if the customer is eligible to avail credit; based on his/her financials & other relevant criteria. The customer’s Aadhar and Seynse’ proprietary credit algorithms help to assess creditworthiness in the Online Store.

L-a-a-S (Loan-as-a-Service)

Seynse has created a platform to provide complete digital loan lifecycle – from application to disbursement, including EMI re-payment and managing fund flow. Seamless integration between participating entities makes the entire system sustainable and scalable to the entire Indian population.


iPhone for Rs.7777!

Airtel is currently offering the iPhone 7 and iPhone 7 Plus handsets through its Online Store. Some features of the Airtel Online Store are

  • iPhone 7 – 32GB variant is available at a down payment of just Rs.7777
  • Easy EMI of Rs.2499 (inclusive of Airtel’s Postpaid Plan)
  • iPhone 7 Plus – 32GB variant is available for a down payment of Rs.17300
  • Completely online process
  • Minimal documentation
  • Instant credit approval
  • Up to 6 vibrant colours to choose from

The EMI of Rs.2499 also includes network services, such as

  • 30 GB of Airtel’s monthly data plan
  • Unlimited calling (local, STD, national roaming)
  • Airtel Secure package (cover on smartphone for any physical damage, and cyber protection)
  • Free Airtel connection for a family member


How to get an iPhone 7 for just Rs. 7777?

The steps to get an iPhone for Rs.7777 are mentioned below

Step 1

Go to Airtel’s Online Store

This takes you to the Airtel Online Store Home Page, where the attractive iPhone 7 greets you. Start the easy process of buying it by clicking on GET IT NOW

Step 2

Clicking on GET IT NOW takes you to the Product Listing Page. Here, you tell Airtel which of the 4 awesome variants you want to SELECT. Do remember that the down payment varies on each variant. But, EMI and TENURE are fixed

Step 3

Once you select the iPhone variant, you reach the Product Description Page. Then choose between multiple colors and storage space. Also check if Airtel can deliver it to you via your PINCODE. Then click on the BUY NOW button

Step 4

You then reach the Mobile OTP Page. Airtel needs to know which is your primary contact number and if you are not a ROBOT. Apply the OTP here which you receive on your entered mobile number.

Step 5

Next, fill in your Personal Information, telling Airtel about yourself. Start with your Name, Address, DOB, Gender and, in the end, provide your Aadhaar.

Step 6

Next, tell Airtel which number you would use for your iPhone via Mobile Number Validation. You could be an Airtel user, new to Airtel or from any other provider.

Step 7 

Checkout Page is where you provide Airtel with your PAN, which will show Airtel if you are worthy to avail the iPhone on easy EMIs, or not.

Step 8
The final step is the paying of down payment. After choosing your variant, and providing Airtel your personal information, pay the down payment either by Netbanking or Card.

Step 9

Voila! The iPhone is yours! That’s it! In few clicks, you have bought yourself the iPhone you always dreamed of. Keep an eye on your email or SMS to know how soon it will be delivered to your doorstep.


Press Coverage: NDTV | Economic Times | Business Standard | Times of India | Business Today

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