E-commerce has come a long way from starting as a distant cousin to retail shopping. We remember that one maverick family member who broke the norms and bought a product online. Back then, we were skeptical at first; but, look at where we are now. The point is that we need convenience. We want things done super quick and without hassles. This is why we love the word ‘Online’ because we get what we want from the confines of our homes.
Upfront payment for an iPhone can be quite overwhelming for some. We, being salaried individuals, easily earn more than Rs.15,000 per month; but, we do have priorities while spending. We have bills to pay, rent to transfer and spend cash on ourselves. This is why paying for an iPhone via small EMIs, makes much more sense. But Airtel has gone a step further. You not just buy an iPhone with a down payment of as low as Rs.7,777, and an EMI of Rs.2499; you also get an ‘Airtel Secure’ plan bundled into that same Rs. 2,499 along with the other network services. That is quite impressive! So let’s learn more about Airtel’s newest offering, the Airtel Online Store and also see what Airtel Secure is and how much more impressive this deal really is.
What is Airtel Online Store?
On October 16th, Indian telecom giant, Bharti Airtel launched its Airtel Online Store to offer premium range smartphones with affordable down payment options. The smartphones are also bundled with Airtel’s postpaid plan. The Online Store is part of Airtel’s ‘Project Next’ – Airtel’s digital innovation programme that is aimed at transforming customer experience across all its services and touch points. The project will further see an investment of up to Rs.2,000 Crore over the next 3 years purposed with the launch of several exciting digital innovations.
On the announcement of the Online Store, Harmeen Mehta, Global CIO and Director (Engineering), Bharti Airtel had the following to say, “Imagine getting your dream device, instant credit to purchase it and a great plan to go with it, all available in one place with a few clicks. All this is a product of some cutting-edge digital engineering by the in-house teams at Airtel. We would also like to thank our partners for integrating their APIs seamlessly with our platform to enable a great customer experience.”
The launch of the Online Store has required multiple brands working in partnership with Airtel, to provide an easy and hassle free online experience – wherein the customer is not just adding the smartphone in his/her cart, but buying it with instant credit verification and door-step delivery. This is a pioneering step that amalgamates e-commerce and online financing.
Airtel has partnered with Apple, HDFC Bank, Clix Capital, Seynse Technologies (developers of Loan Singh), Brightstar Telecommunications and Vulcan Express, to enable Airtel Online Store. The Online Store is currently set to serve customers in 21 cities across India; further expanding to other cities and towns in due time.
Role of Seynse
The role of Seynse, in the partnership, has been that of an enabler of technology and credit underwriting
Credit underwriting, in simple terms, is the process of determining if the customer is eligible to avail credit; based on his/her financials & other relevant criteria. The customer’s Aadhar and Seynse’ proprietary credit algorithms help to assess his/her creditworthiness.
Seynse has created a platform to provide complete digital loan lifecycle – from application to disbursement, including EMI re-payment and managing fund flow. Seamless integration between participating entities makes the entire system sustainable and scalable to the entire Indian population.
Features of Airtel Online Store
Airtel is currently offering the iPhone 7 and iPhone 7 Plus handsets through its Online Store. Some features of the Airtel Online Store are
- iPhone 7 32GB variant is available at a down payment of just Rs. 7,777
- Easy EMI of Rs.2,499 (inclusive of Airtel’s Postpaid Plan)
- iPhone 7 Plus 32GB variant is available for EMI of Rs. 17,300
- Completely online process
- Minimal documentation
- Instant credit approval
- Up to 6 vibrant colours to choose from
The EMI of Rs.2,499 also includes network services, such as
- 30 GB of Airtel’s monthly data plan
- Unlimited calling (local, STD, national roaming)
- Airtel Secure package (cover on smartphone for any physical damage, and cyber protection)
- Free Airtel connection for a family member
What is Airtel Secure?
One cool feature that Airtel has bundled with the iPhone (through the Airtel Online Store) is ‘Airtel Secure’. Being introduced as a standalone plan during the middle of this year, the plan offers protection against accidental or liquid damage coupled with antivirus and cloud backup.
The Airtel Secure feature is a three-fold protective service that was available to both prepaid and postpaid customers. This is now bundled with the iPhones available on the Airtel Online Store.
Accidental Damage Protection
The first of the three-fold protection includes mobile repairs in case of accidental or liquid damage. Airtel will arrange for pickup of the handset once a repair claim is raised on Airtel’s website. The repaired handset would then be delivered back to the customer’s address in the promised duration.
The Airtel Secure package covers most of the repair cost. A maximum of 2 claims can be raised. The claim must be raised to Airtel, within 48 hours of damage.
Antivirus, Malware, Theft and Web Security
The Airtel Secure package includes an antivirus for the iPhone. It offers added sub-services such as anti-malware, web protection, application lock, application advisor, anti-theft, call blocking, and secure contact backup. The web protection helps in anti-phishing. In case your device gets stolen or lost, then your personal information is remotely locked and wiped-off from the device.
Also included in Airtel Secure is a cloud backup of up to 2GB of secure storage. This helps in backing up all your important files such as photos, videos and documents on Airtel’s secured cloud servers.
How can you get an iPhone 7 for just Rs. 7,777?
Now if you are getting an iPhone with so many offers bundled with, you must avail of this opportunity on Airtel’s Online Store. The steps are mentioned below
- Go to Airtel Online Store
- Select the iPhone model and variant
- Pay Rs.7777 as down payment
- Get the phone delivered to your doorstep
- Pay Rs. 2499 every month for 24 months (this includes a fully loaded Airtel Plan, as well)