A prim and proper lady just steps inside the general stores. “Bhaiya ek bulb dena”. “Konsa wala?” Asks the shopkeeper. “Philips ka”. “Ek taala bhi dena, achcha strong wala”. “Godrej na?” Asks the shopkeeper. “Haan chalega”. “Aur kuch?” “Haan, ek Colgate, ek Vicks, Tata namak packet, Scotch tape, Gillette razor aur ek Old Spice bottle. Kitna hua?”…
Writing about consumer electronics or consumer durable brands in India is so easy. The average Indian is so dependent on branding that he/she will go to any vendor just to buy that specific brand. This interested me, Loan Singh, so much. It is sort of a melancholy that despite being hardwired to opt for only a particular brand, we cannot do without them.
Consumer Durable Usage in India
This also indicates the sheer quality of these brands and their respective products. India, for some time, is an emerging market for every company that enters the consumer durable space. The population is large and the buying power of the population is larger. Gaining a market share in India’s consumer durable space is a tempting prospect. There is a belief that India will climb the rungs to become one of the largest consumer durable markets in the world.
There are two categories for consumer durables in India. One is the consumer electronics category and the other is the consumer home appliances segment. The electronics include DVD players, cameras, smartphones, television etc. The appliances could be kitchen appliances, washing machines, refrigerators and other home appliances.
Consumer Durable Loan
A major reason for this is the increase in the disposable incomes and access to credit. Electrification of rural areas and the wide usability of online sales also aid in the heightened demand for consumer durables. Take for example the consumer durable loan offered by Loan Singh. Consumer durable loan is a financial opportunity that is not offered to everyone. Being salaried for at least 6 months, with no credit blemishes, are the traits of someone who can avail a consumer durable loan with Loan Singh.
Remember that credit card loan and consumer durable loan are 2 different credit instruments. We, at Loan Singh, want you to upgrade your aspirations and your lifestyle. There is no harm in upgrading your gadgetry or home appliance choices. A whole new range of smartphones is being released with awesome features each year. So, why not join the winds of change. Almost every good electronics brand in the world wants to tap into the opportunity in India.
Loan Singh’s finance blog will discuss all things electronics this week. Loan Singh’s hassle-free process and quick approval consumer durable loans are perfect for salaried individuals like you who are too busy to even take rest. The attractive interest rates at Loan Singh, make consumer durable loans affordable to repay. Add luxury to your mundane lives without putting too much strain on your finances. Your dreams are our dreams. We help turn your dreams into reality.
Brand new appliances and electronic products are also needed in case you are relocating due to your job. The job relocation personal loan at Loan Singh helps cover exactly this. Loan Singh’s easy EMI calculator can help you understand how much you need to pay in order to clear your consumer durable loan. The calculator only needs your intending loan amount and tenure for telling you how much you need to pay each month. The consumer durable loan can be availed of an amount ranging from Rs. 50000 to Rs. 5 Lakhs.
12 Consumer Durable Brands in India
Today, we will look at the 12 popular consumer durable product brands in India. These are not brands that we have gauged ourselves, neither have we considered a list from a website. This is just a standard list of who we think are brands whose products are worthy for a consumer durable personal loan. Some brands are based out of India, whereas some have become favorites of Indian even though headquartered elsewhere.
1. Bajaj Electricals
They are easily one of the largest consumer appliance manufacturers in India. Trusted for years due to their quality and durability, the ‘Hamara Bajaj’ products include Bajaj lighting, Bajaj home appliances, Bajaj geysers, Bajaj fans and Bajaj kitchen appliances among others. Its domination in the home appliances segment is a testament to its fantastic distribution across India. Very few companies can boast being its contemporary. LG is one brand that can be called a contemporary to Bajaj but only in certain sub-segments of home appliances.
Considered ‘masters of security’, their products have been part of our lives since ages. The old cupboard in your grandmother’s bedroom will be slightly rusted, lost its sheen, covering for the keyhole and developed stains on the edges of the mirror, but its durability will not be in question. Add to that Godrej safes, Godrej security equipment, Godrej CCTV cameras, Godrej refrigerators, Godrej air conditioners and Godrej digital imaging. Godrej’s locks are a segment in its own right. This trust rubs off on its other products as well, making them one of India’s original brands.
3. Blue Star
From the experts of security to the experts of cooling, Blue Star’s refrigeration and air conditioning products are popular across the country. Their product list includes Blue Star dispensers, Blue Star deep freezers, Blue Star water purifiers, Blue Star retail air conditioners and Blue Star packaged air conditioning. Their market share is high for the air conditioning segment. Entering the foray in 2010, they have competed equally with all the major players in this segment.
Staying with cooling, if any company competes with Blue Star regularly, then it is Daikin. Their staple products are towards Daikin air conditioning and Daikin air conditioners. They are also loved for their product quality. Their distribution network is not as flourished as Blue Star’s but it is a dominant player in its B2B channels.
Okay, a lot of air conditioning products here. Why not? India’s summer is so scorching, that it gives rise to so many market players in the air conditioning segment. Voltas is easily ranked among the top three air conditioner manufacturers in India, along with Daikin and Blue Star. It has however expanded onto other products such as Voltas air coolers, Voltas dehumidifiers and Voltas air purifiers among others.
Videocon’s emergence from India has significantly put it among the best consumer electronics companies. Aggressive in pricing and penetrative with regards to its reach, Videocon caters to the section B and C classes with respect to value for money products. Due to its wide variety of product portfolios which include Videocon washing machines, Videocon refrigerators and Videocon televisions, it is frequently regarded as one of the top consumer durable companies in India.
Whirlpool simply dominates the washing machine segment in India. It owns a major market share in the same segment. For a long time, the byword for ‘washing machines’ was Whirlpool. A whirling pool is symbolic of a washing machine’s working. It has, however expanded into other products such as Whirlpool microwave ovens, Whirlpool refrigerators, Whirlpool water purifiers among others.
At one time, Onida was a major consumer electronics player in India. It was however overshadowed by the likes of Blue Star, LG, and Samsung. Despite that, Onida owns a wider product portfolio compared to Blue Star or Voltas.
Being a global leader in consumer electronics makes it easy for Samsung to be part of any country’s market. Samsung dominates the television and smartphone industry. They cater to the section A and the section C class of the masses due to its respective large market share and this allows Samsung to manufacture smartphones with flexible pricing. Samsung has a wide range of products such as Samsung refrigerators, Samsung televisions, Samsung washing machines and Samsung home theatre systems.
Thanks to Samsung, LG is still not able to reach the market share it feels it can reach. LG does, however, have a great market share in the television segment. LG washing machines are known for their performance and durability. LG also deals with LG home appliances and LG kitchen appliances. LG is virtually a leader in consumer home appliances.
When it comes to consumer electronics, Sony deals with products such as Sony televisions, Sony speakers, Sony cameras, Sony PlayStation, Sony home theatre systems and Sony smartphones. Their products are known for their brand equity and are ranked in the top global 500 companies list.
Philips is a strong candidate in the consumer grooming and consumer personal care segment. Philips shavers and Philips trimmers are leading grooming products. The company also sells Philips DVD players, Philips televisions, Philips computer accessories and Philips home player systems.
Loan Singh is a digital lending platform that prides in providing an unsecured online loan to salaried individuals. You can apply for instant funds with instant approval. An easy emergency loan can be availed in the form of a personal loan, which is not a bank loan. You receive a low personal loan interest rate. This instant loan, which is basically a quick loan, can be paid via easy EMI and can be availed for a number of loan purposes such as:
- Home improvement loan/Home renovation loan
- House repair loan
- Marriage loan/ Wedding loan
- Medical loan
- Second-hand car loan
- Second-hand bike loan
- Second-hand vehicle loan
- Consumer durable loan
- Vacation loan
- Shopping loan
- iPhone loan
- Debt consolidation loan
- Credit card refinancing loan
- Job relocation loan
- Travel loan
- Festival loan
- Shopping loan
You can calculate your easy emi using our personal loan emi calculator. We accept bank statement, PAN, and Aadhaar for instant loan pre-approval. A bad credit score or credit report errors can lead to personal loan rejection. Personal loan defaulter consequences can also ruin your credit score. Improve your credit rating by avoiding emi repayment default. The ‘Loan Singh Blog’ is one of the best finance blogs in India.
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