If you think that online shopping has eclipsed offline shopping, then this article is for you. With almost every major international brand now showcasing their products online, you would think that, “I can easily order products online, why bother going out?” But, have you seen the number of malls reducing in India? Have you seen the number of brand outlets reduce in malls or megastores? No, right? This obviously means that there is an audience or a target customer for great brands.
Offline Shopping Brands
The one aspect where online shopping makes it hard for brands is standing apart from the competition. The success in the lifestyle business lies not just in listing products on an e-commerce platform and waiting for customers. But, also in branding, geographical presence and strategies to rope in walk-in customers. This is where customer engagement comes into picture.
If you look at it closely, an online store is simply an appendage of a big brand. It is only a means by which the brand sells its designer clothes, custom-made shoes, expensive gym equipment or high-end smartphones. The ideas that are incorporated by great brands always tend to leave a mark. In today’s post, we will look at 8 such ideas that tend to keep offline shopping relevant. The strong connect that these brands have with their audiences is such that you are bound to visit their glitzy stores or get online and start shopping.
Online Shopping Loan in India
Now, we look at the funding that is needed to shop. For example, you are just married and need to populate your new home with home appliances or buy new clothes; you might a funding solution to spend on the required things. A consumer durable loan from Loan Singh can get you sorted with the appliances aspect, but what about the clothing, grocery and accessory needs? If you are earning enough then there is nothing to worry when applying for a shopping loan or consumer durable loan. Shopping loan is a financial opportunity that is not offered to everyone. Being salaried for at least 6 months, with no credit blemishes, are the traits of someone who can avail a shopping loan in India.
So what makes a shopping loan stand out compared to credit cards or borrowing from a ‘langotya yaar’. What you need to understand is that a shopping loan is a credit instrument that is different compared to a credit card loan or borrowing from a friend. We, at Loan Singh, want you to upgrade your aspirations and your lifestyle. There is no harm in upgrading your gadgetry or dressing sense. You are salaried and need to look your best. A whole new range of smartphones is being released with awesome features each year. World famous designers have their designs being sold online in India. Summer wear and spring collection are now being made affordable and easy. So, why not join the winds of change. Loan Singh’s finance blog tells you about everything related to unsecured loans in India.
Shopping Loan Benefits in India
Loan Singh’s hassle-free process and quick approval shopping loans are perfect for salaried individuals like you who are too busy to even take rest. The attractive EMIs and interest rates at Loan Singh, make shopping loans affordable to repay back. Add luxury to your mundane lives without putting too much strain on your finances. Your dreams are our dreams. We help turn your dreams into reality. Brand new appliances and electronic products are also needed in case you are relocating due to your job. The job relocation personal loan at Loan Singh helps cover exactly this.
Loan Singh’s easy EMI calculator can help you understand how much you need to pay in order to clear your consumer durable loan. The calculator only needs your intending loan amount and tenure for telling you how much you need to pay each month. The consumer durable loan can be availed between Rs. 50,000 and Rs. 5 Lakhs.
Another huge benefit you have with a Loan Singh shopping loan is that you have the freedom to choose where you want to spend your loan amount on. You can apply for a shopping loan and utilize the cash to spend on an Amazon, some on Flipkart or some on Snapdeal. Unlike so many ecommerce websites that let you gain discounts for possessing a debit card or points of a particular finance provider, Loan Singh’s personal loan can be utilized to be spent on the website you want and on the product you want to spend on.
8 Reasons Why Offline Shopping Rocks
This is how offline shopping will never be out of sorts and continue to keep online shopping as its muse.
- Brand Ambassadors
We do see brand ambassadors for online shopping as well, Shahrukh Khan’s advert for BigBasket has made many of us to order groceries online. But, at the same time, Diljeet Dosanjh’s Big Bazaar advert will obviously influence people to go visit the brick & mortar store, and not the online one. The ones, who follow fashion, try to learn and copy these ambassadors or influencers deeply. The curiosity of us millennials to try and identify with creations of famed designers make us try-out their creations. So, with the power of a famous face and some creative strategy, brands always focus on their physical stores rather than the virtual portals.
Lifestyle magazines are littered with beautiful brand models, gorgeous product images, and the small box at the bottom with the address of the famous retail stores where they sell their products. Just like how blogs accomplish the same task in the online world, lifestyle magazines are plush with imagery and content. There will always be a reference to the number of outlets, the special discount being carried out, etc.
Offline catalogues are special content kits that go out during certain festivals or seasons. The festive, occasion or season catalogues are sent to high-value customers who are known to love the brands and their products.
- Discounts and Cashbacks
There has to be some catch if you want visitors to visit the retail store. Who doesn’t love discounts? Offers, cashbacks and schemes don’t just attract customers but give the stores a chance to impress the first-time entrants. A good impression will encourage the customers to visit again.
- Social Tags
In today’s world who doesn’t love a bit of social media attention. Stages, standees and pop-ups around the mall encourage visitors to pose with the brand and hashtag themselves onto the web. Sometimes, there are incentives provided by the brand which also gives them the double bonus of being a customer.
- Shopping Extravaganza
A flash sale at the retail outlet can influence a shopping spree. The same can be magnified by putting up newspaper ads and announcing it on social media. Although they generate a short-term engagement, they result in a quick pump of cash. Flash sales and shopping festivals require more groundwork. A flash sale works best for the launch of a new product.
- Giveaways and Rewards
This will require creativity. Simply giving away physical products for free is not easy. A cool idea used by major brands is sending their product related merchandise to dedicated customers. Small gifts or e-cards can be sent to the customers during festivals or birthdays.
- Regular Notifications
Nowadays, customers entering the store are asked to provide their mobile numbers and Email IDs. This is a surefire way for brands to communicate to the customer of any new offers, partnerships, stock clearance sales, new offerings or collections, and more. This is a cost-effective way and helps maintain communication even when the customer has left the store.
Festival loans helps you to spend a whole load of cash on buying gifts for loved ones, purchasing new clothes, purchasing the latest gadgets, improve the décor of your home, purchase home appliances, bring home a used vehicle or plan a trip abroad during the festive holidays. A Navratri loan or Diwali loan or Dussehra loan are all apt to apply for and spend during the respective festival.
Just think about it. Festival loans can get your home ready for celebrating with visiting family. It is also an auspicious time to apply for a festival loan to buy a second-hand vehicle. You can also apply for a festival loan from Loan Singh and spend it for travelling with family. Kids will be at home for the holidays and their constant pester to go on a holiday can be solved with festival loans.
Big marketers, retailers and ecommerce players are expecting the festival season to boost their sales, even more than the same period last year. This, despite the depreciating rupee and rise in fuel prices. Top consumer electronic brands such as Panasonic and Sony, along with the top 2 e-commerce marketplaces in India, Flipkart & Amazon, are all gearing up for one helluva festival shopping season.
There is no doubt that the festival shopping for this year will grow by the double digits, thanks to a positive GDP growth of 8.2% during the last quarter towards the macro-economy. The sales will be firing on all cylinders also because of the easy and wider availability of consumer finance. Despite the decrease in the Rupee, you can expect a steady growth in smart television sales, thanks to the start of Hero ISL, India’s tour of Australia and the English Premier League’s importance phase.
Appliances such as refrigerators and washing machines could be poised to jump a double digit growth after the GST slash in July. Consumers who are salaried and living in tier II cities are bound to influence discretionary spending. The GST on electronic products were slashed from 28% to 18%. A good monsoon has also stabilized demand in rural areas towards electronic products.
It is historically observed that a festive spending or festival shopping period is observed from the start of October continuing to much after the New Year. Consumers spend more during the last 3 months of the year, than they do during the whole year. Last year, the pre-GST sales had taken the gloss off the yearly Diwali spending spree. This year however, there will be many who will not be denied.
The depreciating rupee will also ensure that retailers will increase prices of their products and commodities. The discretionary spending for white goods even in small towns are expected to become stable thanks to a good monsoon. The festive period would have gained significance with Onam, but the floods in Kerala were a difficult time for everyone across India. The washout now subsided, there are hopes that southern India will contribute heavily towards festive shopping towards the end of the year.
Diwali, which will be celebrated between the 5th of November to 9th of November, accounts to between 35-40% of various consumer industries. There never is a dull moment during Diwali. The purchase sentiment during Diwali is unique. Retailers will no doubt shower consumers with discounts, but the trend this year would be focused on a ‘Wardrobe Refresh’ rather than the same old discounts, offers and schemes.
Online marketplaces are bound to witness a boom in discounts, deals and finance options to appease the surge in sales. Categories such as television, apparels and smartphones together constitute close to 72% of online sales. This festive spending season is expected to be the biggest in terms of new customers, adoption of digital payments and traffic visiting the stores. The Big Billion Day is expected to being on October 9th, which will go until the 13th of October 2018.
About Loan Singh
Loan Singh is a digital lending platform that prides in providing online personal loan or unsecured personal loan to salaried individuals. You can apply for quick funds as an easy emergency loan which is not a bank loan. We provide a loan with the best personal loan interest rates. The instant funds, or instant loans, are loans between Rs.50,000 and Rs.5,00,000 taken for purposes such as:
- Home improvement loan/Home renovation loan
- Marriage loan/ Wedding loan
- Medical loan
- Used vehicle loan
- Consumer durable loan
- Vacation loan
- Debt consolidation loan
- Credit card refinancing loan
- Job relocation loan
- Travel loan
- Festival loans
- Gold jewelry loan
- Shopping loan
- Lifestyle loan
You can calculate your easy EMIs using our personal loan EMI calculator. We accept bank statement and PAN, for quick loan approval. A bad credit score or credit report errors can lead to personal loan rejection. The ‘Loan Singh Finance Blog’ is one of the best finance blogs in India. Loan Singh is a product of Seynse Technologies Pvt Ltd and is a partner to the Airtel Online Store.
Loan Singh’s Online Presence
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